A Step Beyond: Lead Pre-Contact

When you cold-call individuals and businesses with pitches geared towards any number of insurance plans, anticipating the response can be nerve-wracking at best. There are ample opportunities for people to show their not-so-friendly side when they're confronted with a product or service offering that they're not at all interested in or for which they have no use. The importance of using targeted prospects for leads is obvious, and the expense of purchasing such leads is usually well offset by the savings realized through not having to sift through uninterested prospects. When you expand this idea to encompass the the concept of leads contacting agents directly, incredible things can happen; sales conversions, for one thing, are likely to skyrocket. But there's even more value tucked away in the ability of prospects to leave personal messages on their lead forms, a feature of InsuranceLeads.com that I've found to be of immense value.

Picking up a live hot transfer or directing leads to my web properties are often able to pull in sales rates that still manage to surprise me, even after the couple of years I've worked with InsuranceLeads.com. When leads make the move to contact agents, they're far more likely to be receptive to discussing insurance plans and to closing a deal. But it's not always convenient to receive leads through these methods, and there are plenty of applications for which “regular” leads are best. I order a fair amount of leads for delivery via email and upload availability each month, and I use these for various campaigns and strategies. The ability to have a quote ready before the prospect is contacted is a major perk, and is greatly aided by the thoroughness of information gathering performed by InsuranceLeads.com during its leads generation processes. When a prospect understands that you've already made yourself familiar with their particular needs and circumstances, they can quickly be persuaded to let you custom-tailor a plan or package, and from there, sales are extraordinarily easy to make.

But my favorite feature of the leads information delivered, however, is definitely the special comments section that's attached to the bottom of each lead read-out. Prospects are able to leave a comment or note during their completion of InsuranceLeads.com questionnaires, and while these are sometimes left blank, I often receive leads providing a vital piece of information or personal note that lets me incorporate something unique in my pitch, making prospects feel as though they're talking to a friend. I'm sure I don't have to explain how beneficial this can be for sales –you can practically breeze through the rapport-building stage and lead right into the consultancy and offer of solution.

I've gotten leads in a lot of formats in the past, and have never been quit as happy with the precision and thoroughness of the related information as I've been with my leads from InsuranceLeads.com.